Authentic Personal Branding: Tips and Tricks from Personal Stylist Megan Potter
Before I talk about Personal Branding I want to touch on 'Branding' in general. Branding is one component of promotion. It is a name, logo, slogan, or design scheme associated with a product or service.
Your Personal Brand, is what people say about you when you are not in the room. It lets people know who you are, why your work matters, and how you stand out form the crowd.
It is almost counter to our self-deprecating culture, as many of us have a fear of being seen as that shameless self-promoter. The simple remedy is to remain authentic – I will expand on that later.
Personal Branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new friends.
It is a way to stand out and take a position for yourself amongst the change makers who we directly or indirectly compete with. It helps us attract clients and lay the groundwork for the next promotion.
You might be listening to me and thinking, why do I need a personal brand? Because people don’t buy services …. People buy people. Be someone that people want to talk to. Be someone people want to refer to their friends.
Why? You will...
Achieve goals; and
Be rewarded with repeat business and referrals.
- Identify who your ideal client is and why. You can’t focus on your brand without knowing who your brand is trying to attract.
- Listen. Make sure you’re not on your phone, you’re not taking notes, you’re looking at them. This is easier said than done I know!
- Ask questions, be curious and let the person you’re talking to talk about themselves and make their point heard. Make no interruptions.
- Be genuine. Smile 😊
- Maintain eye contact. As soon as your drop eye contact or cast your eyes elsewhere you break trust and rapport.
- Read between the lines. Listen to what people are trying to say. Deliver on what their asking for before they have even asked it of you.
- Knowledge is power, always be prepared. Research, be the expert in your field, stay educated and keep learning.
- Be on brand always. Not just sometimes or when it suits you or when you have a job interview. Referrals can come from anywhere.
Style Tips to put your best foot forward
- Wear clothes that make you feel confident and powerful. Identify what your version of “power dressing” is – perhaps a certain colour can make you feel strong and powerful.
- Choose clothes that fit well to limit adjusting and fussing. Too much fussing makes you come across as unconfident and uneasy.
- Make sure your clothing is the right size. Jacket sleeves, pant and skirt lengths, and waist bands can be altered by a tailor to give you a perfect, neat look.
- Make mornings easier by planning your outfits for the week ahead. Hang the outfits together, iron what needs ironing, make sure you have the appropriate underwear and hosiery set aside, choose the accessories too.
- Choose makeup colours that suit you and enhances your natural beauty.
- Make sure your hair cut and colour suit your skin tone and face shape. Make sure your cut is easy for you to style yourself too.
- Need glasses? Get your eyes checked regularly and keep updating your frames. Your glasses are the first thing people see so make sure they’re not dating your look.
- Keep your shoes tidy and polished. Rotate the shoes you wear to give them longevity.\
- Keep finger and toe nails tidy always. If you like them painted, make sure there’s no chips or flaking.
- You can reflect someone you admire, while still being true to yourself. There is nothing wrong with taking inspiration from friends, family, peers or the media.
- Be the best version of you. Not one is better at doing that than you.
First impressions are more heavily influenced by nonverbal cues. Studies have found that nonverbal cues have over four times the impact on the impression you make than anything you say. The trust, respect and rapport a polished, professional, personal brand creates can win business before words are even exchanged.
To find out more about Megan
Megan Potter is a qualified personal stylist, beauty therapist and makeup artist and she’s recently released her own line of the purest Australian made mineral cosmetics.